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Auto Mall’s windows offer plenty of hope
It was a record-setting Christmas fundraiser at the Richmond Auto Mall, which through its Windows of Hope campaign generated $16,000 for the Richmond Christmas Fund.
“The people of the auto mall really rallied this year as they knew the community needed them more than ever,” said auto mall general manager Gail Terry.
“They held auctions and 50/50 draws at their staff parties, sold thousands of raffle tickets, held bake sales and BBQs and many other creative fundraising events, all in an effort to help in this time of increased need.”
For Windows of Hope, car dealerships had their windows painted with holiday themes and collected donations for the fund.
The mall was the second largest donor to the Christmas Fund, Terry said, and some 130 volunteers joined with 46 supporting businesses to make the campaign such a success.
“This overwhelming generosity came at a time when most of our businesses, and many of the employees who work for them, are still feeling the crunch from the recession themselves,” she said.
The mall’s staff, family and friends also raised more than $13,000 in cash, as well as a ton of food items for the Richmond Food Bank.
“They were overwhelmed with our support again this year—at a time when many fundraisers were struggling to match the donations of past years, (the auto mall) raised more cash for the food bank than ever before.”