Video contest to put ecstasy pitfalls under the spotlight

Richmond youth created videos to raise awareness about the impact of ecstasy use on individuals, families and the community, as part of the X-Press Youth Video Contest.

And now the city’s being invited to check them out.

Organized by the City of Richmond and Richmond Addictions Services, the contest culminates on Friday, Nov. 23 at Richmond City Hall, during the Youth Red Carpet Viewing Party when the contest winners will be announced, including the winner of the $500 top prize.

Local addiction specialists from Richmond Addiction Services have presented 23 information sessions to students at Richmond secondary schools, community centres and through local service providers.

More than 500 students have been informed of the potential risks and dangers of ecstasy, in the context of health-and-wellness concerns associated with the use of alcohol and drugs.

Following these sessions, students were invited to participate in the contest, which is presented by Richmond Addictions Services, Richmond Youth Media Program and the Richmond RCMP.

Students were helped in making their videos by the city’s media program, which provided access to video equipment and video skills workshops.

A specially-funded project of the Richmond Media Lab, the X-Press Youth Video Contest is designed to generate youth-focussed and youth-created messages about the dangers of ecstasy.

The new videos will be used as a resource that will be deployed in classrooms, community-based organizations focusing on youth, and in the community as a whole.

Funding was received from proceeds of B.C. Civil Forfeiture, which came into effect in 2006 with the goal of targetting the profit motive behind illegal activities. Proceeds from the sale of property believed to be instruments or proceeds of unlawful activities, like cars, houses and boats, are paid into a special account to be used for, among other things, the prevention and remediation of crime.

The Richmond Youth Media program is a partnership between the City of Richmond and the Richmond Collaborative Committee for Children and Youth.

For more information about the media program, visit, or to learn about the X-Press Youth Video Contest, visit

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