Pink Ribbons, Inc. explores industry of breast cancer

A documentary about the industry that surrounds breast cancer and the rise of corporate involvement in charitable fundraising will screen at Richmond City Hall on Friday, Feb. 10.

Léa Pool’s Pink Ribbons, Inc., based on a book from Samantha King, also explores how the corporate co-option of breast cancer has impacted research on the disease.

The screening, announced this week, is part of the DOXA Documentary Film Festival Motion Pictures Film Series.

Pool’s film depicts the multi-billion dollar business of breast cancer and how it has reaped financial rewards for corporations, ranging from the National Football League to Yoplait.

One in eight women are now diagnosed with breast cancer, a rise from one in 22 since 1940, according to Pool’s film.

Pool isn’t calling for a stop to campaigns around breast cancer, but is suggesting more questions be asked about the disease, such as environmental causes.

“Nobody’s asking what are the causes of breast cancer. This is so strange to me,” she said in a recent interview with the National Film Board. “How can you cure something you don’t know the cause of?”

Pink Ribbons Inc. also demonstrates how breast cancer is used as a public relations tool to deflect criticism from companies whose products have come under fire.

The film posits that despite massive fundraising events such as turning Niagara Falls or the Skyline of New York pink, little has been done to stem the mounting death toll caused by the disease.

A panel discussion will follow the screening, with experts addressing issues examined in the film.

The screening takes place Friday, Feb. 10 at 7 p.m. in council chambers.

Tickets, $10, at doxafestival.ca or 604-646-3200.

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