30 Under 30: Matt Brevner
High School: New Westminster Secondary
His time in the hip hop game has been short, but Matt Brevner is already making waves.
Brevner is a producer and emcee with lyrical skill that continues to draw new fans to his music.
Born in New Westminster, Brevner has called Steveston home for several years—a place he spent weekends with family growing up.
In high school, a fine arts program exposed the budding poet to the world of recording. Fast forward to 2009, which marked the release of his debut hip-hop album. His songs were featured on local radio and TV—but he’s taken them farther. A long Japanese tour brought him new fans and notoriety. In Canada he toured with Bone Thugs-N-Harmony and Moka Only. He’s also served as an opening act for major hip-hop acts.
After a second album, his musical plot line thickened. Last year the emcee was featured prominently in the Madchild (of Swollen Members fame) song “Jitters”—a song whose 1900s-gangster-theme video netted over 200,000 YouTube views in the first week.
Brevner is owner-operator of B-Sharp Productions, a music production house with two home studios. After three albums and much hard work to create his own success, it appears there’s plenty more to come.
Inspiration? "Aside from faith, I don't really have anyone that inspires me. When I'm in the studio creating, which is nearly every day, I don't listen to anyone else's music… I like to think that my sound is truly original and mine, and in order to keep it that way, I have to watch what I let in."
Most proud of? “When my collaboration with Madchild was named in the top-10 music videos of the year on MuchMusic. Since I produced the song, and co-produced the video, it was rewarding to see something through from start to finish and have it be so well received.”
Advice? “If you’re extremely motivated, it’s normal for people not to like you all the time. Don’t let it discourage you. Follow your heart, and not the general opinions of the group.”