- BC Games
No Payne, no gain
Growing up in Richmond, Isaac Payne participated in many sports. But while he competed at a pretty high level, a different goal began to take over.
While still in his teens, he enjoyed training and decided he wanted to pursue a career as a personal fitness trainer.
“I became more and more interested in fitness in general,” said Payne, who on Saturday will celebrate the official opening of Pure Payne Strength and Conditioning.
Having his own gym (at 110-6191 Westminster Hwy.) enables Payne to share his passion for fitness by helping others to realize their fitness goals.
“It’s important to build strong relationships. And I like to think I’m giving them something they can’t give themselves,” he said. ”I like to think I’m providing an outlet that is helping them relieve stress and lead happier and better lives while also providing a sense of belonging.”
Payne said choosing to work out in a group environment or one-on-one is a personal choice, but it also depends on one’s confidence and objectives. One-on-one sessions might be best for individuals who are self-conscious, or for athletes looking to improve in specific areas. But even for athletes participating in high-intensity sport, staying injury free is paramount. It’s where, he says, proper strength and conditioning is most important.
“My training philosophy encompasses high intensity and unique training tools and equipment, plus a unique blend of strength training and high intensity cardio training and core strengthening,” said Payne, who has established a solid base of clients based largely on reputation and word of mouth. “One of the fundamental principles in a good training program is variety. My sessions always feature different exercises and sequences, even with weights. And some days there’ll be more cardio. The body responds quickly to stimulus and the biggest monitor is results, so it’s important to continue exercising and wanting to get better. The fitter you get, the more you’ll work to get to the next level and the more disciplined you’ll become.”
But, cautions Payne, beginners shouldn’t expect too much too soon. And no one, regardless of how long they’ve been exercising, should push themselves beyond reason.
“In general you want to exercise to a point where you’re pushing a bit outside your comfort zone and experiencing some muscle burn, but not to the point where you’re tearing the muscles,” he said.
The fitness business is a competitive one, which makes both results and atmosphere important. Payne takes pride in taking the time to get to know the people he trains, adding he wants them to actually use the gym membership.
“I liken it to a good restaurant,” he said. “When you get good service and the food is good, you’ll keep coming back.”